Information Archive

Presentation Archive

Michigan Grower's Expo

Will Carlson and Dr. Bridget Behe teamed up to give a presentation to growers and retailers at this year's Michigan Grower's Expo. Dr. Behe presented recent Michigan State research on garden participation and purchases as well as suggestions on how to market to younger consumers. Will provided growers with tips on website content, marketing programs, and search engine optimization for garden retail and grower websites.

Part One - by Dr. Bridget Behe

Part Two - by Will Carlson

Cal State Webinar

Will Carlson and Dottie Harrigan team up to do a 3 hour webinar for attendees at The California State Floral Association's Annual Conference. This presentation covers web basics and a "mock up" website which puts these tips into practice. Aspects of "web 2.0" are also explored.

Download the Cal State presentation in .pdf format

Article Archive

Building A Successful Web Site - Create content people can trust and win repeat Web visitors. From the November 2007 Greenhouse Grower Magazine.