Frequently Asked Questions

Will Carlson, President of Flower PR Answers Your Top Internet Marketing & Flower PR Questions!

Q: I already have a website. Do I have to start ALL OVER if you are going to help me with my next project?

Will: Not necessarily. It depends on what you have and what you want to accomplish. As part of your FREE Consultation we can critique your existing site and:

• Tell you what part can continue to be used
• Explain what should be changed
• Determine whether your new project can be blended with your existing work

Q: I know I NEED a website but I don't know what I need on it. Where do I begin? How do I start?

Will: We have come to the point where people EXPECT all business and organizations to have their own customized website. I often meet people who know they need an internet presence but they don't know how to do it. And, when they begin working with a webmaster:

• They are overwhelmed by the variety of websites they visit.
• They are confused by the selections to choose from.
• They are frustrated by the decisions they have to make.

Again, relax. We'll make it easy for you to start thinking about your website, help you come to clarity about your project, and give you a step-by-step planning process that will help YOU create your own customized website in your head.

Then, when you are ready, we'll make it a reality for you. We can provide all the content - pictures, graphics, text, & copy. We can take your own images or use our generic pictures to populate your site. And if you don't know what to say, or are uncomfortable writing, we can copy write for you.

Once you become more comfortable with all the aspects of a custom built website and everything it can do for you, you can begin providing your own content and building on your existing site - making it even more personalized. The key is to start simply. But START.

Q: You always talk about SEO and SEO campaigns - what are they?

Will: SEO is the acronym for Search Engine Optimization.

When we build your site we automatically (because of our expertise in the green industry) provide a level of SEO for you with key word rich copy and the appropriate tags to get as much generic search engine activity as possible - so your people can find you.

A SEO campaign is a more assertive activity involving research, ad campaigns and testing, then more research, ad campaigns and testing... Basically SEO campaigns are for companies and organizations that know they'll really benefit from landing at the top of the charts in their market.

Q: I know that the internet is a tool that can save people time, effort, and energy. And, that Flower PR is basically an internet based company. But still, how can you, as just one person, manage all the steps that need to be done for my project - alone?

Will: Its simple... I don't do them alone!

It's true the buck stops here. I am responsible for my client's projects. But, there is one terrific benefit that I have because of my 12 year tenure as Executive Director of the Floral Trade Council and my 7 years with the FPO that I brought to Flower PR when I created it. And that's the people I have met and worked with over the years. I have assembled a team that is top notch in their prospective fields.

The Flower PR team consists of professionals in the fields of web design, graphic design, programming, marketing, and writing. Each member of the team has business of their own, so they know the value of getting your project done efficiently, effectively and right - the first time out. They work from project to project so they know they have to bring the best of themselves to all the work they put their hands on. Their professionalism, skill, and expertise show during the process and in the quality of your finished Flower PR projects.

Then there's our support companies... as the person who is responsible for your work I look for and build relationships with quality vendors who can serve and satisfy all our clients. So you see, when you hire Flower PR to create any project no matter how big or small I will be there to walk you through every step of the way.

Q: When can we get started? How long will it take?

Will: Once we complete our initial consultation, we'll understand your urgency and your timeline. When we offer you a project proposal it will include measurable incremental goals so you'll know exactly how long the whole project will take.