MFA Resource Articles

Let Your Story Be Told - Nov/Dec 07

How e-mail gives florists control in their communications with customers. - by Will Carlson

Make Every Word Count - Sept/Oct 07

Boost traffic on your shop's site with the 'write' words.
- by Will Carlson

Fantastic Floral Photos - July/Aug 07

Impress customers and boost business with a personalized web site. - by Will Carlson

About William Carlson
Will is the President of Flower PR, has written for several trade magazines and lectured at major industry conferences. He's a member of the Garden Writers Association and Chairs the Garden Trends & Resource Committee.